Assignment 2 - Four Pleasure Analysis

Imaginary Subject: 53 year-old Henry Davis, Partner at a law-firm in Toronto, Canada.

Every morning Henry wakes up, showers, shaves, puts on his suit and reads the newspaper while he eats breakfast. He then takes the train into the city where his office is and where his day begins. He prefers to take the train in as it allows him to relax, catch up on other things and at the same time, is more environmentally friendly. Henry has been doing this for the past 25 years.

Upon graduating from law school, Henry took on a junior role at a law-firm where he had done his summer internships. Through persistence, hard work and a little bit of good fortune along the way, Henry moved on to become a partner at the firm after only 8 years. With over 25 years of experience, Henry can now relax. Whenever possible, he will leave the office at regular hours instead of the usual late hours he has gotten used to throughout his career.

Even with all of the work, Henry still recognizes the importance of living a balanced life, and is known around the office as a “health-freak”; rarely indulging in junk food and always trying to squeeze in time for the gym where possible.

Henry has been happily married for 22 years and has two boys, both of which have moved out of the house and are studying at university. He currently lives in the house which his children grew up in, with his wife and their golden retriever; Lad. Now that it’s just the two of them, they try to spend as much time together; taking up new hobbies such as salsa lessons and hiking.

Henry still keeps in touch with his friends from university and law school, most of which have moved on to successful careers. On the weekends, he spends his time golfing and watching football with these friends where they reflect on old times. They’re a friendly bunch, but have always been competitive; in school and now in their lives. They are always trying to compete amongst each other whether it’s in golf, or who has the nicest home-theatre system. Henry, being the gadget-lover that he is, is no exception to this.

In a few years, Henry is going to retire. With his kids finishing up school and able to support themselves, Henry hopes to quit his job and do some traveling. His busy career has left little time to really see the world, and this trip has been on his mind for a very long time. Henry is excited, but is also hesitant to leave work, which he has grown accustomed to and enjoys.

Physio-pleasure

Henry works sometimes works long hours at the office and spends a lot of his time sitting at his desk. To add some physical activity to his day he tries to workout during lunch and eat healthy meals. – Need Pleasure

On the weekends, Henry is often found on the golf courses teeing up with his friends – Appreciation Pleasure

Socio-pleasure

Henry is a very well respected at work and this is something that brings him great pride as he has worked hard to get to where he is. Henry likes the feeling of being someone important. – Appreciation Pleasure

Henry’s family has always been the most important thing to him. Although his career has sometimes kept him from his family commitments, now that he has more time he is trying to make up for time lost with his family throughout the years. – Need Pleasure

Amongst his friends, Henry is always competing to be the best. While he likes to come off as a modest person, Henry loves being the envy of his friends. However, he is only competitive amongst his friends and does not care to impress people he doesn’t know. Appreciation Pleasure

Psycho-pleasure

After working 25 years, Henry is finally realizing that he doesn’t need to work so hard. He now tries to relax more and takes the time to appreciate what he has. – Appreciation Pleasure

Work provides a stimulating experience for Henry and while he doesn’t want to work long hours anymore, he also can’t imagine life without working. – Need Pleasure

Taking up new hobbies with his wife has brought fourth new excitement in his life and he now has the time to do things he has always wanted to do. – Appreciation Pleasure

Ideo-pleasure

While Henry can certainly afford it, he does not live a very lavish lifestyle. However, he does have high-standards and always wants the best, as long as the best is within reason. Appreciation Pleasure

Henry is a very accomplished person and no longer feels the need to prove himself to society. He now feels that it is his turn to sit back and enjoy the pleasures of life and spend time with the people he cares about the most. – Need Pleasure

Henry is very conscious of the environment, so he’s always looking to play his role in cutting back on pollution. While he isn’t willing to go green at any major costs, he is still aware of the situation and would always prefer to be environmentally friendly where feasible. – Appreciation Pleasure

Physio	Socio	Psycho	Ideo
Physical health	Career	Mental stimulation	High standards
Diet	Strong marriage	Relaxation	Nothing to prove
Physical challenges	Status amongst friends	Excitement from new opportunities	Environmentally conscious

Product Benefit Specifications for Hand phone

Based on the lifestyle of Henry Davis, an ideal hand phone should have the following features:

General

• Slider phone with full size QWERTY
• Bright large LCD display for viewing media and documents
• Black brushed aluminum body
• Large enough to feel comfortable to type on the QWERTY
• Long battery life
• Compatible with North American phone standards
  

Features

• Bluetooth Connectivity – for wireless sync and Bluetooth headset
• Built-in Wifi capabilities for connecting to the internet
• Video conferencing camera (located on the front) and 3G capabilities for video calling
• Voice recorder for recording memos
• Built-in speakers - for hands-free talk or conference calls

• Mp3 player & Podcast support
• Video playback for various media files (mpg, avi, rm, etc.)
• Digital camera with built-in flash
• Video recorder
  

• Belt-Clip Holder
• Docking station – for easy syncing

Applications

• PDF and document reader
• Scheduling assistant
• Email client which syncs with compu
• Word processor
• Spreadsheet software
• Web browser

Assignment 1: Products and Emotion - Watch Design

The wrist-watch represents much more than a tool to tell the time and for many, has become a symbol of status or an object of style. While the basic functionality of watches has not changed, watch-makers continue to evolve the style of watches and there is a limitless range of designs to suit the needs of consumers. As such, different designs bring forth a different set of emotions from both the person wearing the watch and to those who see it. As you can see from the three examples given below, the design of the watch exudes a certain emotional response.

1. Nixon Atom (~$80 - $100 USD)
Backlight, Water Resistant, Day/Date Display


The Nixon Atom watch is an example of a visceral design. The watch does a good job of making an impact upon first sight. This is achieved from the unique design of the watch which is sleek and futuristic. Upon first seeing the watch, the observer is intrigued by the informal design; which includes a large plastic rectangular face, small digital display with a “retro” font and the use of black as the primary color. The clean and unique design of the watch causes the viewer to take a closer look at the watch and examine it further. The watch gives off a youthful and exciting feel and is likely targeted for the younger audience. At the same time, the watch lacks the features and practicality of a behavioral design. Its youthful appearance and the use of plastic certainly do not give off the feel of luxury and this type of design would probably not provide much in terms of a reflective or deeper design.

2. Seiko Chronograph - SND383 (~$200 USD)
Stainless Steel, Luminous Hands, Chronograph, Tachymeter, Date

The Seiko Chronograph watch looks like your standard watch, and it is meant to be just that. The design and functionalities of this watch make this a behavioral design. The use of a traditional stainless steel body and features such as luminous hands and the chronograph show that this design is not meant to invoke excitement. Instead, the chronograph and tachymeter make this a very functional watch offering features for a person that actually uses the watch rather than wears one for visual purposes. The experience of wearing this watch would probably not be very exciting, however the watch appears dependable and very functional. Going with a more traditional design shows that the design of the watch is not heavily focused on just its appearance but likely on the overall features of the watch including durability, functionality and comfort. Seiko is a very dependable watch-maker and this watch is sure to attract someone looking for a dependable watch for everyday use. Since this watch is pretty standard in terms of design and price, I would not classify this as a visceral or behavioral design.

3. Chanel J12 - H0969 (~$8,500 USD)
Ceramic, Diamond Bezel, Water Resistant, Date, Automatic Movement

The Chanel J12 represents luxury in many aspects and is a clear representation of a reflective design. The watch is made from polished white ceramic and gives off the look of class. The watch bezel is covered in diamonds and is a very telling sign that this watch is expensive. The watch runs on automatic movements which are standard in most high end watches. However, automatic watches do not necessarily run better, but are more difficult to make. The additional price associated with buying an automatic watch does not result in higher performance. Instead, automatic watches are respected for the amount of work put into them and reflect the art of watch making. It is apparent that such a watch goes well beyond the needs of anybody buying a watch. The unique design and use of diamonds and better materials makes the experience of wearing this watch special. Since only few people can afford to wear such a watch it makes the owner unique and feel privileged. To others seeing the watch, it signifies that the person has money and is successful.

Poor Mobile Phone Interface

The design that is in question is a mobile phone interface. Like many people, this reviewer uses their cell phone as a clock to tell the time. When you need to figure out the time, you simply look at the screen of your phone. In the case of this phone however, you must unlock the phone before the time is displayed. This inconvenience, while minor, takes away from the experience of performing a simple task such as checking the time. A simple fix to this problem would be to modify the GUI design of the phone so that the time is displayed even in locked mode.

I, like the reviewer, also use my cellphone to tell the time and it has replaced wearing a wrist watch. While it really isn't hard to unlock the phone, I agree that it does make a simple task much harder and I think that this would also bother me. This is not a very hard design aspect to incorporate and the GUI designer should have thought of this. The user suggests making the message box smaller to prevent the time from being blocked. Another suggestion would be to incorporate the time into the lock screen itself which is how it works on my current phone.

References

1.http://www.baddesigns.com/cellphone-lock.html