Upon graduating from law school, Henry took on a junior role at a law-firm where he had done his summer internships. Through persistence, hard work and a little bit of good fortune along the way, Henry moved on to become a partner at the firm after only 8 years. With over 25 years of experience, Henry can now relax. Whenever possible, he will leave the office at regular hours instead of the usual late hours he has gotten used to throughout his career.
Even with all of the work, Henry still recognizes the importance of living a balanced life, and is known around the office as a “health-freak”; rarely indulging in junk food and always trying to squeeze in time for the gym where possible.
Henry still keeps in touch with his friends from university and law school, most of which have moved on to successful careers. On the weekends, he spends his time golfing and watching football with these friends where they reflect on old times. They’re a friendly bunch, but have always been competitive; in school and now in their lives. They are always trying to compete amongst each other whether it’s in golf, or who has the nicest home-theatre system. Henry, being the gadget-lover that he is, is no exception to this.
In a few years, Henry is going to retire. With his kids finishing up school and able to support themselves, Henry hopes to quit his job and do some traveling. His busy career has left little time to really see the world, and this trip has been on his mind for a very long time. Henry is excited, but is also hesitant to leave work, which he has grown accustomed to and enjoys.
Physio-pleasure
Henry works sometimes works long hours at the office and spends a lot of his time sitting at his desk. To add some physical activity to his day he tries to workout during lunch and eat healthy meals. – Need Pleasure
On the weekends, Henry is often found on the golf courses teeing up with his friends – Appreciation Pleasure
Socio-pleasure
Henry is a very well respected at work and this is something that brings him great pride as he has worked hard to get to where he is. Henry likes the feeling of being someone important. – Appreciation Pleasure
Henry’s family has always been the most important thing to him. Although his career has sometimes kept him from his family commitments, now that he has more time he is trying to make up for time lost with his family throughout the years. – Need Pleasure
Amongst his friends, Henry is always competing to be the best. While he likes to come off as a modest person, Henry loves being the envy of his friends. However, he is only competitive amongst his friends and does not care to impress people he doesn’t know. Appreciation Pleasure
Psycho-pleasure
After working 25 years, Henry is finally realizing that he doesn’t need to work so hard. He now tries to relax more and takes the time to appreciate what he has. – Appreciation Pleasure
Work provides a stimulating experience for Henry and while he doesn’t want to work long hours anymore, he also can’t imagine life without working. – Need Pleasure
Taking up new hobbies with his wife has brought fourth new excitement in his life and he now has the time to do things he has always wanted to do. – Appreciation Pleasure
Ideo-pleasure
While Henry can certainly afford it, he does not live a very lavish lifestyle. However, he does have high-standards and always wants the best, as long as the best is within reason. Appreciation Pleasure
Henry is a very accomplished person and no longer feels the need to prove himself to society. He now feels that it is his turn to sit back and enjoy the pleasures of life and spend time with the people he cares about the most. – Need Pleasure
Henry is very conscious of the environment, so he’s always looking to play his role in cutting back on pollution. While he isn’t willing to go green at any major costs, he is still aware of the situation and would always prefer to be environmentally friendly where feasible. – Appreciation Pleasure
Physio | Socio | Psycho | Ideo |
Physical health | Career | Mental stimulation | High standards |
Diet | Strong marriage | Relaxation | Nothing to prove |
Physical challenges | Status amongst friends | Excitement from new opportunities | Environmentally conscious |
Product Benefit Specifications for Hand phone
Based on the lifestyle of Henry Davis, an ideal hand phone should have the following features:
General
- Slider phone with full size QWERTY
- Bright large LCD display for viewing media and documents
- Black brushed aluminum body
- Large enough to feel comfortable to type on the QWERTY
- Long battery life
- Compatible with North American phone standards
Features
- Bluetooth Connectivity – for wireless sync and Bluetooth headset
- Built-in Wifi capabilities for connecting to the internet
- Video conferencing camera (located on the front) and 3G capabilities for video calling
- Voice recorder for recording memos
- Built-in speakers - for hands-free talk or conference calls
- Mp3 player & Podcast support
- Video playback for various media files (mpg, avi, rm, etc.)
- Digital camera with built-in flash
- Video recorder
- Belt-Clip Holder
- Docking station – for easy syncing
- PDF and document reader
- Scheduling assistant
- Email client which syncs with compu
- Word processor
- Spreadsheet software
- Web browser
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